ASO LabASO tool comparison
A free AppFollow alternative for Google Play ASO
AppFollow is best known for managing app reviews across many stores. If what you need is Google Play keyword research, charts and competitor analysis, ASO Lab does that for free.
What AppFollow does well
AppFollow centralizes app reviews from Google Play, the App Store and other stores, with AI replies, auto-reply workflows, tagging, sentiment and integrations such as Slack and Zendesk. It also includes keyword tracking, competitor monitoring and chart tracking (appfollow.io).
Where ASO Lab is different
- No account. Research keywords, charts and apps immediately.
- Market research first. Top Free charts in 140+ countries, app analysis and side-by-side comparison.
- Ad checks. See the Google Play and YouTube ads an app has run.
When AppFollow is the better choice
Choose AppFollow if your main job is replying to and analyzing user reviews across several stores, or if your support team needs integrations. ASO Lab does not reply to reviews.
Comparison at a glance
| ASO Lab | AppFollow | |
|---|---|---|
| Price | Free, no sign-up | Free tier and paid plans; 10-day trial on Premium plans (pricing) |
| App stores | Google Play | Google Play, App Store and other stores |
| Keyword research | Yes: suggestions, internal demand and difficulty scores, positions by country | Keyword tracking and suggestions |
| Top charts | Top Free (140+ countries) and Top New Free (30 countries), 50+ categories | Chart ranking and featuring tracking |
| Download estimates | Public install ranges and recent install estimates where available | Not its main focus |
| Ad intelligence | Yes: Google Play and YouTube ads per app, active and ended, by country | Not its main focus |
| Reviews | Rating summary and rating history; no review replies | AI review replies, tagging, sentiment and integrations |
What ASO Lab is
ASO Lab is a free toolkit for Google Play. You can research keywords by country, analyze any app’s listing and ratings, browse Top Free and Top New Free charts, see whether an app runs Google Play and YouTube ads, and compare up to four apps side by side. There is no account to create: open the workspace and start.
It is built for indie developers, small studios and marketers who want quick answers without a monthly subscription. It does not cover the iOS App Store, and its demand and difficulty numbers are internal comparison scores, not measured search volumes.
Try ASO Lab
Research a keyword, analyze an app or open the top charts. Everything is free.
Sources
Information about AppFollow comes from its official website, checked in September 2026. Prices and plans change; check the official pricing page before you decide. AppFollow is a trademark of its owner. ASO Lab is not affiliated with AppFollow.