ASO LabASO tool comparison
A free Sensor Tower alternative for Google Play
Sensor Tower is built for large publishers and brands, with pricing set per customer. If you need practical Google Play research on a small budget, ASO Lab gives you the essentials for free.
What Sensor Tower does well
Sensor Tower offers download and revenue estimates, active users and retention, keyword rankings, reviews, advertising intelligence across networks and gaming insights, using a consumer panel and app store data (sensortower.com). It acquired data.ai (formerly App Annie). Its pricing is customized for each customer (Sensor Tower pricing).
Where ASO Lab is different
- Free with no sales call. Open the workspace and start researching.
- Made for app makers. Keyword ideas, positions, charts and competitor listings for Google Play in one place.
- Ad checks for Android apps. Google Play and YouTube ads per app, with active and ended campaigns by country.
When Sensor Tower is the better choice
Choose Sensor Tower for market-level revenue and usage data, retention, multi-network ad intelligence, iOS coverage or enterprise reporting. ASO Lab does not estimate revenue or active users.
Comparison at a glance
| ASO Lab | Sensor Tower | |
|---|---|---|
| Price | Free, no sign-up | Custom pricing, contact sales (pricing) |
| App stores | Google Play | App Store, Google Play, web and ad channels |
| Keyword research | Yes: suggestions, internal demand and difficulty scores, positions by country | Keyword rankings |
| Top charts | Top Free (140+ countries) and Top New Free (30 countries), 50+ categories | Store rankings and market data |
| Download estimates | Public install ranges and recent install estimates where available | Downloads, revenue, active users and retention |
| Ad intelligence | Yes: Google Play and YouTube ads per app, active and ended, by country | Ad intelligence across many networks |
| Reviews | Rating summary and rating history; no review replies | Ratings and reviews |
What ASO Lab is
ASO Lab is a free toolkit for Google Play. You can research keywords by country, analyze any app’s listing and ratings, browse Top Free and Top New Free charts, see whether an app runs Google Play and YouTube ads, and compare up to four apps side by side. There is no account to create: open the workspace and start.
It is built for indie developers, small studios and marketers who want quick answers without a monthly subscription. It does not cover the iOS App Store, and its demand and difficulty numbers are internal comparison scores, not measured search volumes.
Try ASO Lab
Research a keyword, analyze an app or open the top charts. Everything is free.
Sources
Information about Sensor Tower comes from its official website, checked in September 2026. Prices and plans change; check the official pricing page before you decide. Sensor Tower is a trademark of its owner. ASO Lab is not affiliated with Sensor Tower.